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The web page states the following, "How our Programs are Different." We saw that the web page stated " Visual Motor Processing and Handwriting." It also said " Sign up for our Newsletter! A unique approach to learning. Our mission is to help children develop a positive self-image through the improvement of the critical learning skills necessary to be successful learners. Our vision is to be an essential part of a community that values and encourages all children and their unique abilities to learn. To read, write, or do math. We help them learn how to learn." The header had fort wayne as the highest ranking optimized keyword. This keyword is followed by center for learning, learning, and lindamood bell which isn't as urgent as fort wayne. The other words fwcl.org uses is education. fwcl is included and could not be understood by search engines.